Dr. Oz and The Ad Council Raise Awareness of Men's Preventive Health Issues

Men have delusions of adequacy when it comes to monitoring their bodies and need to be more conscious of healthy living and knowing their numbers. Part of our responsibility as fathers and husbands is keeping ourselves healthy, and it should be a family effort to gently nudge all men to map out steps to do the right thing.

We teamed up with the Ad Council to raise awareness of men's preventive health issues. In an effort to raise awareness among middle-aged men about the importance of preventive medical testing, AHRQ joined with the Ad Council today to launch a new series of public service advertisements (PSAs) in conjunction with Men's Health Week (June 13-19) and prior to Father's Day (June 20). The Ad Council is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies. These are the same folks that brought you Smokey the Bear 60 years ago to prevent forest fires. Now they are saving men's lives through their online quizzes and PSAs.

Did you know that men are 24 percent less likely than women to have visited the doctor within the past year, according to new data released today by the U.S. Department of Health and Human Services' Agency for Healthcare Research and Quality (AHRQ)? In addition, men are about 30% more likely than women to be hospitalized for preventable conditions such as congestive heart failure and complications from diabetes, according to new AHRQ data. The data from the AHRQ Medical Expenditure Panel Survey released today also show that men are 22% more likely than women to have neglected their cholesterol tests.   

The Ad Council released new PSAs to encourage men over 40 to learn which preventive screening tests they need to get and when they need to get them. To view the PSAs, visit www.ahrq.gov/healthymen.

The PSAs encourage men to visit a comprehensive website, www.ahrq.gov/healthymen, which provides the recommended ages for preventive testing (as well as a list of tests), a quiz designed to test your knowledge of preventive health care, tips for talking with your doctor, a glossary of consumer health terms, and links to online resources where you can find more medical information.

As a father and a husband I take my health very seriously. It's not all about me. It's about the loved ones that need me to be healthy. Along with a Father's Day card this Sunday, print out or sit down and log on to the quiz with the man in your life. And for the men reading this, nothing is more manly than taking control of your own health.

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