In an effort to help combat the raising numbers of childhood obesity, Children's Healthcare of Atlanta created a campaign that some saw as an unorthodox way of raising awareness through their ads portraying overweight children. This is their statement.
"In 2011 Children's Healthcare of Atlanta launched the bold Strong4Life ad campaign, intended to raise awareness in Georgia of the medical crisis facing our children and families – and we achieved our goal. But, with 75% of parents of overweight/obese kids still in denial about the medical risks possibly facing their child, our work has not ended. We continue today to educate parents, provide referral programs and get them past the barriers holding them back.”
Official Statement of Children’s Healthcare of Atlanta